An online reputation is the perception of a person, company, brand, service or product on the Internet. For individuals a damaged online reputation can affect their professional prospects or their family relationships; and for a business this can affect their sales, profitability and investments.
Online reputation management (also known as ORM) is about improving and influencing how people perceive a person or a company.
Online reputation management works to change the negative image shown by Google about a brand. ORM is about creating a balance, countering false trends, promoting positive material, and allowing you to present yourself in the best light, which helps you to enhance reliability, trust, and help to improve your prospects.
With online reputation management, you can present and project the image you prefer.
How does it help to control Page 1 and Page 2 of Google search?
The majority of people use Google search when searching for a person, business or brand online. Therefore, it is a good idea to ‘own’ as many of the search results on these Google pages as possible.
Online reputation management can help your business to take control of its online presence and present a positive image to viewers. It will remove or reduce the visibility of any negative online content present on online news, rating websites and blogs etc. so that audiences find only positive results when they search for your business online. All working to provide a more balanced view of search results.
Most online reputation management projects include the following:
- Carrying out an extensive search of your profile and negative link removal of incorrect or negative information
- Creating online positive links on good ranking sites
- Creating social media profiles and optimising them, so they are always on the top
- Suppression and replacement of all negative search results on Google and other similar sites
- Strategies to review site such as Trustpilot
- Proactive consultancy
- Reporting and measuring success
Based upon the degree of damage to your profile, it can typically take between 4 to 6 months to repair your online profile. The time depends on factors such as how hard it is to suppress or remove adverse content and replace this with the type of content the client prefers to present online.
We work with all search engines, however primarily Google.
Under certain circumstances a request can be made of the publisher to remove content that is untrue, out-of-date or affects an individual’s right to privacy. In the EU, an individual could submit a Google ‘Right to be Forgotten’ request who will consider submissions and request evidence – note, this only applies to individuals and not businesses.
To get the best outcomes, it is important to ensure an online reputation campaign is conducted expertly, accurately and ethically. We, at Balanced Media, have a great deal of experience in this highly specialised project work and use only tried and tested strategies to ensure the best results for our clients.
Balanced Media comprises social media experts, online reputation management experts, SEO experts, Project Managers, and content writers.
The costs depend on various factors. In the majority of the cases, we have a fixed monthly cost. Details of our prices can be found here.
We would typically have a detailed discussion about our client’s requirement, upon which we would form a legal agreement. On signing of the agreement and payment of a deposit we will commence works.
We have content writers to write your content and PR. However, in some cases, it might be better if you create your own content, particularly if you are already doing so.
Yes, before sending or uploading, everything will be sent to you, for your approval.
Unfortunately, no. It is very important to make an effort to maintain your positive reputation as things online are changing continuously. For example, people can leave negative comments or algorithms of search engines that might change. Therefore, it is important to maintain a positive reputation, which will be good for your online presence.
We cannot make such guarantees, as there are many factors, that are outside our control, such as:
- Modifications in the algorithms of search engines
- Fresh content or reviews being posted on target listing
- Negative content posted by a website
- New content, PR or negative comment, which cannot be controlled
While we cannot ensure a particular result, our business too relies on our reputation of outstanding performance.