social media reputation management
In 2020, social media – Online reputation management should be considered less about the 1.3% of click throughs to your business and more about how you consider the online reputation management of your brand.

Social media reputation management than traditional media where perceptions and opinions of brand, product, customer service. Yet it seems many businesses are not living up to shoppers’ expectations on social media.


  1. 89% of social messages are ignored by brands.
  2. Brands can take upto 10 hours to respond to a customer query, shoppers are only prepared to wait for 4 hours to get a response.
  3. 54% of social media browsers prefer using social media to look for products and companies.
  4. 45% of consumers will spread a good word about the company with whom they have had a positive interaction based on their complaints shared on social media.
  5. 71% of consumers who have received quality social media service from any brand are more likely to refer that brand to other people.
  6. Almost 80% of the companies are under the impression that they offer exceptional social media customer service, while only 8% agree to this.
  7. 37% of consumers say that they get inspired through different social media channels to buy products.
  8. 73% of social media marketers believe that their social media campaign efforts are ‘somewhat-to-very’ effective.
  9. 50% of consumers say that user-generated content increases their chances of buying different products. 


For context:

  1. Social media is used by at least 50% of the world’s population. Which is more than 3 billion users throughout the world.
  2. In addition, On average each social media user likes to spend an estimated time of 2 hours and 22 minutes on multiple social media platforms to network and send messages.
  3. For instance, 83% of consumers prefer YouTube as their preferred form of social media marketing.
  4. Twitter has over 330 million users every month.
  5. Twitter ads are 11% more effective than TV ads.
  6. Instagram has more than 1 billion users as of 2020.
  7. Around 71% of US businesses are present on Instagram.
  8. LinkedIn was voted as the most trusted site for networking in 2019.
  9. 74% of Facebook users login to Facebook daily.


Social media and your online reputation management strategy

Above all, it could be said that to think of social media as a sales channel-only is very much missing. The significance of what it can actually mean about your online reputation management strategy. Which is likely to have more of an impact on your sales overall.

If you require advice on how social media can support your online reputation management strategy. Then contact us in strictest confidence.

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