In recent years, Glassdoor.com has increased its presence in the UK, and is regarded as “the” company review website to help professionals gain a fair understanding of what an organisation is all about.
Unfortunately, there are times when a company’s online reputation can experience significant damage due to unhappy current or former employees posting negative, false or exaggerated reviews on Glassdoor.
In this article, we outline clear and easy-to-understand steps on how to remove a negative Glassdoor review.
According to Glassdoor Help, there are four key ways to dealing with negative reviews:
At the bottom right of the review, you’ll see a flag icon. Go ahead and “flag” it, after which you’ll be prompted with a dropdown menu:
One important thing to note here is that if the review:
Then you have solid grounds for flagging a review, and chances are Glassdoor will remove it, because they do not approve any of the above, according to their Policy.
Seems counterintuitive, but there’s no harm in trying to pacify an irate reviewer. Just use a free employer account to view the reviews posted about your company’s current positions, and you can then respond directly to them.
It’s likely that a positive response may lead to a resolution with past employees, and this may convince them to remove the originally posted negative review. However, it’s not a guaranteed method of having the negative review removed – still, you’ve got nothing to lose by trying.
Now, this may not sound like the most clever strategy (at first), but it certainly pays to try. Ask your current staffers to leave a positive review in an attempt to offset the bad ones. It’s a game of chance, really: if the positive reviews outweigh the negative ones, job seekers won’t be as turned off and may consider working for you.
If all else fails and Glassdoor refuses to take down the bad review, then your absolute final option is to pursue legal action. However, it should be noted that laws all over the world protect sites like Glassdoor from liability.
In addition, it is against Glassdoor’s Policy to disclose the identity of the individual who left the negative review. So, you’re not really in a position to sue the individual for leaving the defamatory remarks. Plus, legal action is going to cost you a pretty penny, lead to a great deal of negative press, and the end of it all, it may not even go in your favour.
If all options have been exhausted, and you were unsuccessful in getting rid of the negative review(s), then there are two ways to handle them:
The reviews that can’t be removed from Glassdoor can certainly be buried deep in Google so that the chances of people finding them are very, very low.
There’s a misconception going around that any reputation management company you work with, will “magically” get your negative reviews removed from Google search results. This isn’t quite true, because the only real way to remove those reviews from Google is to bury them deep by lifting up the ranking of dozens of positive articles about your company. That way, when someone looks for you online, the positive articles will be the first items to pop up.
To accomplish the above, you must diversify and expand your company’s search results holistically. Now, this – a reputation management company can definitely help you get done, and with fantastic results too.
As for way #2 – you can’t outright ask your employees to leave beaming reviews. Instead, go around and ask them if they’re happy with their job and the way things are at the company. If yes, great! Ask them to leave some positive feedback on Glassdoor or update an older review that did not sound all that positive.
In fact, every quarter, you could send an email reminder to everyone and ask them to update their respective Glassdoor profiles. Let them know that the feedback will remain anonymous and also tell them why it’s going to be super-helpful to the company!
That’s pretty much it – it’s not the end of the world if a few negative reviews pop up on Glassdoor. If the above don’t work, our business reputation management consultants would be more than happy to help you set things straight and get your company back under a positive lens.