4 really important reasons to remove negative content ASAP

Image Credit: Zhang Kaiyv

Reading any kind of negative reviews about your business online can be very disheartening and demotivating, and in some cases, even infuriating, if they’re false. 

However, being a business owner, it all comes with the territory and you need to be prepared for the worst because, naturally, others are out there to overshadow you, either for their own personal gains or to boost another business in an increasingly competitive environment

Now, the question is: do you just sit on it and wait for things to simmer down? 

That would be a resounding no! Here are 4 genuinely important reasons to get rid of that negative content.

 

Reason #1: Your online reputation hangs in the balance

Nearly all business owners understand how important it is to maintain a good reputation, especially with just about every customer doing business with them online or going to Google as their go-to source for determining whether a company is trustworthy and worth buying from. 

Even if you have done a solid job of maintaining a good business reputation, a negative review or two is all it takes to bring it crashing down. Warren Buffett once said that it can take years to build a good business reputation, but just 2 minutes to destroy it. We believe most business owners would agree to this. 

So, whether the negative content holds some truth or it’s just an effort to generate negativity around your brand, it will affect your audience’s perception of your business, one way or another – there’s no question about it. Simply upping your SEO efforts to bury the negative content in search results or asking a reputation management agency to advise you on the next move may be a good place to start, but it isn’t enough: that negative content has to go and fast.

 

Reason #2: You may experience recruiting problems

Has this ever happened to you, where a candidate changed their mind at the last minute about joining your organisation? 

Maybe someone made them a better offer, maybe they had a change of heart and decided that your competitor is offering more benefits or growth opportunities, or – they read a negative review or two about your company on the job site they applied from?

Did you know that nearly 70% of candidates look at Glassdoor reviews before they decide to take a chance on an organisation? 

Whether someone has left a false and biased review on your company or one to which there’s some truth – is absolutely irrelevant at this point. These negative reviews on job sites can seriously affect your reputation at some point, and cause difficulties when searching for and hiring the right talent for your business. So get rid of them.

 

Reason #3: Client relationships (current and prospective) will suffer

Once someone posts negative content about your business online, you better hope that none of your clients, either current or prospective ones, come across it – but that’s just wishful thinking. At some point, they will find it and when they do, things can go south fast. If you happen to be in the startup phase of your company, this can especially harm your client relationships. 

The more your clients are exposed to this negative content, the more doubts they will have about doing business with you – and you can bet trust as well as confidence in your company will go right out the window.

Ultimately, if you want to maintain healthy and fruitful relationships with your clients, you absolutely need to ensure that there are only shining reviews about your business online. Don’t leave anything to chance: ask a good reputation management company to remove those negative reviews before they damage client relationships. 

 

Reason #4: The snowball effect – get things under control, now.

Rumours spread like wildfire, don’t they? It doesn’t matter if they’re good or bad – everyone wants to know who said what to who, and then what happened – right? It starts harmlessly with one person, and before you know it, “stuff” finds its way on your social media accounts.

In a worst-case scenario, someone might even twist the truth a little bit to profit in some way or the other, no matter how far from reality it may be. 

Just like rumours, any negative publication about your business is going to have a domino effect: other publication agencies will follow suit and try to benefit from your misfortune because, well, it’s what they do. 

 

Time to take back the reins

In today’s online business landscape, negative content online truly matters. Don’t wait for things to go from bad to worse, because they invariably will. Contact an online reputation management expert to get rid of that negative content.

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